Fine Arts

2110 Haste Street
Berkeley, CA 94704

1. "Good design is innovative."

- Dieter Rams
10 Principles of Good Design

The Berkeleyan

1910 Oxford Street
Berkeley, CA 94704

2. "Good design makes a product useful."

- Dieter Rams
10 Principles of Good Design

Gaia

2116 Allston Way
Berkeley, CA 94704

3. "Good design is aesthetic.”

- Dieter Rams
10 Principles of Good Design

Bachenheimer

2119 University Avenue
Berkeley, CA 94704

4. "Good design makes a product understandable.”

- Dieter Rams
10 Principles of Good Design

Henry Court

1509 Henry Street
Berkeley, CA 94709

5. "Good design is unobtrusive.”

- Dieter Rams
10 Principles of Good Design

Acton Courtyard

1370 University Avenue
Berkeley, CA 94704

6. "Good design is honest."

- Dieter Rams
10 Principles of Good Design

ARTech

2002 Addison Street
Berkeley, CA 94704

7. "Good design is long-lasting."

- Dieter Rams
10 Principles of Good Design

Harriet

38 Harriet Street
San Francisco, CA 94103

8. "Good design is thorough down to the last detail.”

- Dieter Rams
10 Principles of Good Design

Touriel

2004 University Avenue
Berkeley, CA 94704

9. "Good design is environmentally friendly."

- Dieter Rams
10 Principles of Good Design

Shattuck Lofts

1849 Shattuck Avenue
Berkeley, CA 94709

10. "Good design is as little design as possible."

- Dieter Rams
10 Principles of Good Design

2130 Center

2130 Center Street
Berkeley, CA 94704

“More than any other human artifacts, buildings improve with time—if they're allowed to.”

- Stewart Brand

UC Storage

2721 Shattuck Avenue
Berkeley, CA 94705

“That’s the whole meaning of life…isn’t it? Trying to find a place to put your stuff…”

- George Carlin

SoMa Central

1321 Mission Street
San Francisco, CA 94103

"The genius of American urbanism is that it can accommodate variety without endangering its wholeness."...
"And in San Francisco, it's obvious that an incredible cultural permutation is being elaborated."

- Rem Koolhaas

Panoramic Interests specializes in innovative, infill development.

PROJECTS

All rental projects in Berkeley have rooftop gardens, energy efficient designs, and ground floor retail space.

SMARTSPACE®

Panoramic embraces new ideas & technologies, and has spent the last four years developing new designs for micro-apartments.

IN THE NEWS

“It feels functional – every element of the unit…is designed for convenience and easy access.”  Blanca Torres, San Francisco Business Times