"MICROUNIT REVOLUTION!"

BISNOW | May 30, 2014

Micro housing developer Patrick Kennedy is on a roll (and not just because of his treadmill desk, below). His latest project in Berkeley, Calif. proves thetiny living arrangement is here to stay in the US.

San Francisco is the trendsetter, with Patrick’s firm (Berkeley-based Panoramic Interests) delivering the country’s first prefab micro housing project in SoMa last year: 23 units less than 300 SF each, gobbled up in a flash.

...More

"Millennials Prefer Cities to Suburbs, Subways to Driveways"

Nielson | May 4, 2014

Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front doors.

Breaking from previous generations’ ideals, this group’s “American Dream” is transitioning from the white picket fence in the suburbs to the historic brownstone stoop in the heart of the city. And their dreams have the power to affect cities and towns across the U.S. According to Nielsen’s recent Millennials – Breaking the Myths report, those aged 18-36 are 77 million strong, or 24 percent of the population—the same as Baby Boomers (between 49-67 years old). As Millennials continue to come of age and control an increasing share of the economy, understanding how their diversity and values play into their lifestyle and purchasing preferences will be essential to appeal to this generation of consumers.

...More